photo credit: racketrx
I love using a search engine to find information, but it comes as no surprise that even a tool as helpful as Google is gamed by people around the globe. How?
Search engine optimization, or SEO, is used not just for good, but for “evil,” too. Some SEO “experts” make their bread and butter by encouraging some of the worst practices in blogging – stuffing posts with keywords to generate higher search rankings and traffic, when the post may or may not be relevant for the searcher’s needs.
Now don’t get me wrong, I’m a fan of responsible SEO, but I am seeing a trend toward overuse and misuse as more and more people get into the SEO field as a career. As with anything, there is a such thing as over doing it, and SEO sometimes crosses a fine line.
I’ve read – and you probably have, too – tips about SEO suggesting stuffing keywords in old posts to generate search engine traffic. It’s not a bad idea to edit old posts for grammar, clarity, updated information, but to suggest that keyword stuffing is a good way to generate the long-term, quality traffic we want, I don’t think so!
Let’s be more responsible users of SEO and stop worrying so much about traffic and RSS subscribers. Instead, enjoy blogging for what it is, instead of a means to an end (or a paycheck).
What are your thoughts? Is SEO on its way out as Google improves its search algorithms? Or will SEO be a mainstay of web design and blogging? Are there ways to monitor misusers of SEO?