There are a lot of SEO (search engine optimization) “gurus” out there, peddling their services to help you become SEO savvy and work on website optimization. They make it seem as if SEO and web optimization is so hard that only the highly skilled can do it, but that could not be further from the truth!
Actually, anyone with a high school reading level and a basic understanding of SEO could optimize a website and generate traffic and business for their website. SEO works off of the theory that properly placed keywords can catapult you to the top rankings in search engines, thus increasing your click-throughs, and potentially people who are going to view your ads or buy your product.
People use keywords when searching using search engines – so try to replicate this behavior by using popular or common (or not so common!) search keywords in your website text or blog posts. Knowing what keywords work best for your target audience is most important. It usually takes using different variations of the same keywords to get the full effect of keywords on your site. For example, if I am writing about Android Apps, I am going to use the keywords Android, Android Apps, Android Applications, Android Programs, etc. Hopefully, the use of different keywords will give me a better chance of ranking higher in search engine results.
Go back and edit old posts or copy to add new or updated phrases and keywords. Watch out for making sentences awkward or completely changing the tone or meaning of old posts or text – but instead enhance the reader’s experience – thus generating more traffic or sales!
Check your website’s stats and see what the popular search terms are; where are people coming from? Is your blog or website about cooking, but you keep getting hits on beach bikinis? Maybe you should stop writing about your summer fun and more about cooking – or change the focus totally to having fun at the beach! It’s really up to you to make SEO fun and easy – and you might not need that SEO expert, afterall!
PDF 
