There are a lot of SEO (search engine optimization) “gurus” out there, peddling their services to help you become SEO savvy and work on website optimization. They make it seem as if SEO and web optimization is so hard that only the highly skilled can do it, but that could not be further from the truth!
Actually, anyone with a high school reading level and a basic understanding of SEO could optimize a website and generate traffic and business for their website. SEO works off of the theory that properly placed keywords can catapult you to the top rankings in search engines, thus increasing your click-throughs, and potentially people who are going to view your ads or buy your product.
